Maybelline New York

“Maybe she’s born with it?” “Maybe it’s Maybelline.” If you have heard those words before, then you know the breadth of the company Maybelline, New York.

Owned by L’Oreal, this company sells thousands of different cosmetics ranging from mascara to foundation to applicators – all available in many different colors and types. L’Oreal is the second largest cosmetic company in the world, grossing $25.8 billion a year.

Among Maybelline’s most popular products are the Stiletto Mascaras and the Dream Liquid Foundation.

What is the history of Maybelline New York?

It was created by New York chemist T.L. Williams in 1915. While in his early 20’s, Williams noticed his younger sister would apply a combination of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it and sold it locally, calling it Lash-Brow-Ine.

Williams eventually re-named it Maybelline, a combination of Maybel (his sister’s name) and Vaseline.

In 1991, the company adopted its current advertising slogan, quoted at the beginning of this review. The company was acquired by L’Oréal in 1996. L’Oreal gained access to mass markets in cosmetics when it acquired Maybelline.

What Else Should I Know About Maybelline New York?

This company has something for everyone. Chances are, if you wear make-up regularly, you have probably used or owed a Maybelline product. It is impossible to make a general statement about the entire company, since each product is very different. Additionally, some of their products are of higher quality than others.

We appreciate the companies like Maybelline provide affordable, accessible alternatives to department stores. Though not every Maybelline product is as high quality as some of the more expensive brands, it is a good option for those who do not have hundreds of dollars to spend on cosmetics.